The 2025 Consumer Trends Report

From a TikTok ban to the rise of AI to ever-shifting consumer habits and behaviors, 2024 has been (and still is) making waves. Will 2025 bring similar uncertainty and opportunities for brands? And how do consumers feel about all of this? That’s what DISQO’s upcoming 2025 Consumer Trends report aimed to find out—examining everything from economic outlook to spending plans, media preferences, and advertising perceptions.

Get exclusive insights from the research from leaders at My Code, Ovative, and DISQO. You’ll find out:

• Strategies for brands to position themselves to stay ahead of a continuously changing environment
• How election outcomes might influence spending behaviors
• Strategies for capturing consumers’ hearts, minds, and wallets amid change

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

David Iudica

General Manager, Research and Insights, My Code

Jenna Irwin

Director of Measurement Solutions, Ovative Group

Sean Adams

Senior Vice President of Ad Measurement, DISQO

Stacy Perrus

Director, Brand and Communications, DISQO