5 Types of Stories Leaders Need to Tell

The historian Doris Kearns Goodwin was once asked what questions she would put to Abraham Lincoln if given the chance. “I feel like a bad historian,” she answered, “but I’d probably ask him to tell me a story.” As she herself has documented, the 16^th U.S. president was not just a great political leader but also a masterful raconteur, who used stories to entertain, educate, and inspire.